Designer data solutions
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- MicroStrategy
技术栈
- MicroStrategy
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据可视化
- 分析与建模 - 预测分析
适用行业
- 零售
- 消费品
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
- 软件设计与工程服务
- 培训
关于客户
To know the Tory Burch brand is to experience affordable opulence at its finest. Since 2004, the American lifestyle retailer has been delivering elegant, rich, ready-to-wear shoes, handbags, accessories, watches, and beauty products to customers worldwide. The entire Tory Burch line captivates buyers who seek the look of effortless style – without an exorbitant price tag. Managing a premier brand like Tory Burch takes not only top-quality products but also keen attention to all aspects of its retail operations – using the most sophisticated technology available.
挑战
Managers at the regional and store level, as well as marketing and planning teams, needed a way to visualize product sales, promotions, merchandise returns, store-to-store comparisons, foot-traffic-to-buyer conversion rates, and supply chain management. An essential part of their analysis was the ability to see all of this information by store, by employee, and by product. Without this kind of reporting, Tory Burch’s employees were forced to make decisions without all of the information. They needed help, and fast.
解决方案
Southport started with a data model “makeover” to make sure that the inputs were accurate and comprehensive. This process laid the foundation for the MicroStrategy implementation that would make a true difference for Tory Burch’s employees. Continuing with their roadmap, Southport delivered both “pushed” reports – like Flash Sales figures – to deliver a daily overview of sales – as well as self-service reporting functionality. Southport built powerful dashboards with myriad options for cutting and slicing the data to get the most accurate answers to the most urgent questions. Southport built what the fashion industry might call a “couture” solution: a one-of-a-kind MicroStrategy platform that included a store operations management application, mobile options, dashboards, and custom reporting capabilities. Tory Burch uses these tools to help them focus on what they do best: designing modern, elegant, and accessible products.
运营影响
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