Designer data solutions
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- MicroStrategy
Tech Stack
- MicroStrategy
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
- Training
About The Customer
To know the Tory Burch brand is to experience affordable opulence at its finest. Since 2004, the American lifestyle retailer has been delivering elegant, rich, ready-to-wear shoes, handbags, accessories, watches, and beauty products to customers worldwide. The entire Tory Burch line captivates buyers who seek the look of effortless style – without an exorbitant price tag. Managing a premier brand like Tory Burch takes not only top-quality products but also keen attention to all aspects of its retail operations – using the most sophisticated technology available.
The Challenge
Managers at the regional and store level, as well as marketing and planning teams, needed a way to visualize product sales, promotions, merchandise returns, store-to-store comparisons, foot-traffic-to-buyer conversion rates, and supply chain management. An essential part of their analysis was the ability to see all of this information by store, by employee, and by product. Without this kind of reporting, Tory Burch’s employees were forced to make decisions without all of the information. They needed help, and fast.
The Solution
Southport started with a data model “makeover” to make sure that the inputs were accurate and comprehensive. This process laid the foundation for the MicroStrategy implementation that would make a true difference for Tory Burch’s employees. Continuing with their roadmap, Southport delivered both “pushed” reports – like Flash Sales figures – to deliver a daily overview of sales – as well as self-service reporting functionality. Southport built powerful dashboards with myriad options for cutting and slicing the data to get the most accurate answers to the most urgent questions. Southport built what the fashion industry might call a “couture” solution: a one-of-a-kind MicroStrategy platform that included a store operations management application, mobile options, dashboards, and custom reporting capabilities. Tory Burch uses these tools to help them focus on what they do best: designing modern, elegant, and accessible products.
Operational Impact
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