通过对客户的新洞察来提高利润率
公司规模
1,000+
地区
- America
国家
- Brazil
产品
- IBM Cognos TM1
技术栈
- Enterprise Planning Solution
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
好时公司（通常称为 Hershey's）是北美最大的巧克力制造商，也是全球十大巧克力制造商之一。该公司成立于 1894 年，产品销往约 90 个国家/地区。巴西好时公司（巴西好时公司）面临着来自当地巧克力制造商的激烈竞争。为了最大限度地提高对客户（主要是食品零售商和批发商）的销售额，巴西好时公司寻求一种更好的方式来获取特定于客户的数据，例如损益信息和当地需求模式，并利用这些洞察来制定更有效的销售策略。
挑战
巴西好时公司 (Hershey's Brazil) 面临着来自当地巧克力制造商的激烈竞争。为了最大限度地提高客户（主要是食品零售商和批发商）的销售额，好时巴西公司寻求一种更好的方式来获取客户特定的数据，例如损益信息和当地需求模式，并利用这些洞察来制定更有效的销售策略。好时巴西公司希望更好地了解客户，以便做出最佳业务决策并提高销售额。
解决方案
好时巴西公司寻求一种解决方案，使其能够在充满挑战的巴西市场中发挥最佳竞争力。他们选择与当地的 IBM 业务合作伙伴 CTI Global 合作，因为他们认为 CTI Global 可以为他们提供良好的解决方案、出色的专业知识和宝贵的知识转移。他们为巴西其他大型企业实施类似解决方案的经验是他们的另一个关键卖点。借助 IBM Cognos TM1，好时巴西公司可以深入研究销售数据，以确定巴西每个地区每个客户的最佳价格点。
运营影响
数量效益
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