实例探究 > Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

公司规模

Large Corporate

地区

Europe

国家

United Kingdom

产品

Firstup

技术栈

Intelligent Communications Platform

实施规模

Enterprise-wide Deployment

影响指标

Employee Satisfaction
Brand Awareness
Customer Satisfaction

技术

平台即服务 (PaaS) - 连接平台
应用基础设施与中间件 - 数据交换与集成

适用行业

电信

适用功能

商业运营
销售与市场营销

服务

系统集成
培训

关于客户

Virgin Media O2 is one of the UK's largest employers and a major player in the broadband and telecoms industry. The company is committed to upgrading the UK with a customer-first approach that requires skill, preparation, and good timing. In the wake of the pandemic, achieving world-class employee engagement has become more challenging. Virgin Media O2 needed to find innovative ways to engage its employees and communicate important information effectively.

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挑战

Virgin Media O2 faced a threefold internal challenge: spreading awareness about new roaming rules, teaching employees how to explain these rules, and leveraging employee engagement to disseminate the information organically with minimal initial spend. The pandemic exacerbated these challenges by isolating people and making communication difficult. The company needed to find a way to overcome these obstacles and seize the moment to create an opportunity for themselves.

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解决方案

Virgin Media O2 launched an online internal competition called 'Don’t Miss The Boat' to address their challenges. Announced on February 16th, the competition offered a week-long Mediterranean cruise for two as the grand prize. Employees were asked to post #dontmisstheboat on social media and upload a screenshot to Firstup, an intelligent communications platform used by the company. The competition also included a Livestream announcement of the winners, adding an element of entertainment and drama. This approach successfully engaged employees and spread the necessary information.

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运营影响

In just two days, 750 new users registered on Firstup, increasing the platform's user count to nearly 4000.
The competition generated around 1300 new users and nearly half a million overall impressions.
The success of the campaign was attributed to excellent timing, the thematic use of a prize, and the adaptability of the Firstup platform.
The Livestream announcement of the winners fostered goodwill and set a positive tone for future events.
The campaign demonstrated the effectiveness of using personalized employee feeds to handle a sudden influx of new users while maintaining core brand messages.

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数量效益