Case Studies > Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Cruising and enthusing: How Virgin Media O2 supercharged its employee engagement

Company Size

1,000+

Region

Europe

Country

United Kingdom

Product

Firstup

Tech Stack

Intelligent Communications Platform

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Brand Awareness
Customer Satisfaction
Employee Satisfaction

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Services

System Integration
Training

About The Customer

Virgin Media O2 is one of the UK's largest employers and a major player in the broadband and telecoms industry. The company is committed to upgrading the UK with a customer-first approach that requires skill, preparation, and good timing. In the wake of the pandemic, achieving world-class employee engagement has become more challenging. Virgin Media O2 needed to find innovative ways to engage its employees and communicate important information effectively.

The Challenge

Virgin Media O2 faced a threefold internal challenge: spreading awareness about new roaming rules, teaching employees how to explain these rules, and leveraging employee engagement to disseminate the information organically with minimal initial spend. The pandemic exacerbated these challenges by isolating people and making communication difficult. The company needed to find a way to overcome these obstacles and seize the moment to create an opportunity for themselves.

The Solution

Virgin Media O2 launched an online internal competition called 'Don’t Miss The Boat' to address their challenges. Announced on February 16th, the competition offered a week-long Mediterranean cruise for two as the grand prize. Employees were asked to post #dontmisstheboat on social media and upload a screenshot to Firstup, an intelligent communications platform used by the company. The competition also included a Livestream announcement of the winners, adding an element of entertainment and drama. This approach successfully engaged employees and spread the necessary information.

Operational Impact

In just two days, 750 new users registered on Firstup, increasing the platform's user count to nearly 4000.
The competition generated around 1300 new users and nearly half a million overall impressions.
The success of the campaign was attributed to excellent timing, the thematic use of a prize, and the adaptability of the Firstup platform.
The Livestream announcement of the winners fostered goodwill and set a positive tone for future events.
The campaign demonstrated the effectiveness of using personalized employee feeds to handle a sudden influx of new users while maintaining core brand messages.

Quantitative Benefit