Comparing the Performance of Seasonal Fixtures
公司规模
1,000+
地区
- America
国家
- United States
产品
- RetailNext Analytics
技术栈
- Real-Time Analytics
- Data Visualization
- In-Store Data Collection
实施规模
- Departmental Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
服务
- 数据科学服务
- 系统集成
关于客户
One of the nation’s fastest growing retailers, this small-format convenience and value retailer offers a compelling assortment of merchandise for the entire family. Products range from name brand food items to household cleaners, from health and beauty aids to toys, from apparel for every age to home fashions, all at everyday low prices.
挑战
The retailer wanted to understand performance differences between their front-end seasonal merchandisers (FESM) and seasonal end caps (SEC) vs. FESMs and SECs from a third-party display vendor.
解决方案
The retailer compared four sites featuring the vendor’s FESMs and SECs to a control group of three sites using the retailer’s own FESMs and SECs. To ensure a fair, “apples to apples” comparison, comprehensive metrics for each location were collected, including store-level traffic and conversion, display-level dwells and dwell conversion, as well as dwell times and sales. Data was collected over the same time period for each store location, spanning over four weeks between Thanksgiving and Christmas holidays.
运营影响
数量效益
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