Comparing the Performance of Seasonal Fixtures
Company Size
1,000+
Region
- America
Country
- United States
Product
- RetailNext Analytics
Tech Stack
- Real-Time Analytics
- Data Visualization
- In-Store Data Collection
Implementation Scale
- Departmental Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Data Science Services
- System Integration
About The Customer
One of the nation’s fastest growing retailers, this small-format convenience and value retailer offers a compelling assortment of merchandise for the entire family. Products range from name brand food items to household cleaners, from health and beauty aids to toys, from apparel for every age to home fashions, all at everyday low prices.
The Challenge
The retailer wanted to understand performance differences between their front-end seasonal merchandisers (FESM) and seasonal end caps (SEC) vs. FESMs and SECs from a third-party display vendor.
The Solution
The retailer compared four sites featuring the vendor’s FESMs and SECs to a control group of three sites using the retailer’s own FESMs and SECs. To ensure a fair, “apples to apples” comparison, comprehensive metrics for each location were collected, including store-level traffic and conversion, display-level dwells and dwell conversion, as well as dwell times and sales. Data was collected over the same time period for each store location, spanning over four weeks between Thanksgiving and Christmas holidays.
Operational Impact
Quantitative Benefit
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