实例探究 > Coloplast improves visibility and streamlines workflows across the digital supply chain

Coloplast improves visibility and streamlines workflows across the digital supply chain

公司规模
1,000+
地区
  • America
  • Europe
国家
  • Denmark
  • United States
产品
  • Veeva Vault PromoMats
技术栈
  • Cloud-based software
  • Microsoft SharePoint
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Productivity Improvements
技术
  • 平台即服务 (PaaS) - 数据管理平台
适用行业
  • 医疗保健和医院
适用功能
  • 产品研发
  • 质量保证
用例
  • 监管合规监控
服务
  • 云规划/设计/实施服务
关于客户
Coloplast is a Danish multinational company that develops ostomy, continence, urology, wound, and skin care products and services that make life easier for people with sensitive healthcare needs. The company is facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes make it difficult to achieve full visibility into their promotional materials. They are currently using an inefficient custom Microsoft SharePoint solution and simply send Microsoft Word documents to auditors over email. The company relies on multiple, siloed systems and processes to manage their content. They use email for many content management tasks and have no central repository for available content. This limits visibility into where and how assets are being used.
挑战
Coloplast, a Danish multinational company, was facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes made it difficult to achieve full visibility into their promotional materials. They were using an inefficient custom Microsoft SharePoint solution and simply sent Microsoft Word documents to auditors over email. The company relied on multiple, siloed systems and processes to manage their content. The company used email for many content management tasks and had no central repository for available content. This limited visibility into where and how assets were being used.
解决方案
Coloplast implemented Veeva Vault PromoMats to improve the approval process for promotional materials. Vault PromoMats allows marketing to tie each claim directly to individual paragraphs of supporting evidence and store everything in a central system. Audit trails show the history of the workflow that produced the document to demonstrate that the process meets regulatory demands. Once their first project was completed successfully, the company standardized digital asset management on Vault PromoMats to combine creation, review, and distribution capabilities. Instead of documents and videos being stored on individual hard drives and cloud-based file sharing applications across the organization, Vault PromoMats gives users a single source of the truth for all approved content and assets in the cloud.
运营影响
  • Users in North America have achieved significant efficiencies due to greater visibility into available content.
  • Auditors are spending much less time on reviews.
  • Vault PromoMats has enabled Coloplast to achieve a more structured, process-driven way of working, visibility and control over where and how content is being used, and the security of knowing that their messaging adheres to regulatory guidelines.
  • Since deploying Vault PromoMats, the U.S. group has entered thousands of documents. Now that everyone can see what content is being created, they can start evaluating trends. Eventually, this analysis will help them reduce marketing spend by reusing content more effectively across the organization.
数量效益
  • Auditors can evaluate claims status in 15 minutes rather than three-to-four hours.
  • Coloplast has decreased their commercial content review and approval times.

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