Coloplast improves visibility and streamlines workflows across the digital supply chain
Company Size
1,000+
Region
- America
- Europe
Country
- Denmark
- United States
Product
- Veeva Vault PromoMats
Tech Stack
- Cloud-based software
- Microsoft SharePoint
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Regulatory Compliance Monitoring
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Coloplast is a Danish multinational company that develops ostomy, continence, urology, wound, and skin care products and services that make life easier for people with sensitive healthcare needs. The company is facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes make it difficult to achieve full visibility into their promotional materials. They are currently using an inefficient custom Microsoft SharePoint solution and simply send Microsoft Word documents to auditors over email. The company relies on multiple, siloed systems and processes to manage their content. They use email for many content management tasks and have no central repository for available content. This limits visibility into where and how assets are being used.
The Challenge
Coloplast, a Danish multinational company, was facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes made it difficult to achieve full visibility into their promotional materials. They were using an inefficient custom Microsoft SharePoint solution and simply sent Microsoft Word documents to auditors over email. The company relied on multiple, siloed systems and processes to manage their content. The company used email for many content management tasks and had no central repository for available content. This limited visibility into where and how assets were being used.
The Solution
Coloplast implemented Veeva Vault PromoMats to improve the approval process for promotional materials. Vault PromoMats allows marketing to tie each claim directly to individual paragraphs of supporting evidence and store everything in a central system. Audit trails show the history of the workflow that produced the document to demonstrate that the process meets regulatory demands. Once their first project was completed successfully, the company standardized digital asset management on Vault PromoMats to combine creation, review, and distribution capabilities. Instead of documents and videos being stored on individual hard drives and cloud-based file sharing applications across the organization, Vault PromoMats gives users a single source of the truth for all approved content and assets in the cloud.
Operational Impact
Quantitative Benefit
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