Stream > 实例探究 > 简化应用内聊天协商:CollX 案例研究

简化应用内聊天协商:CollX 案例研究

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技术
  • 应用基础设施与中间件 - 中间件、SDK 和库
  • 机器人 - 机器人应用与编程软件
适用行业
  • 水泥
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
服务
  • 系统集成
关于客户
CollX 是一款由 Ted Mann 共同创立的应用程序,其灵感来自于他的孩子们对运动卡交易的热爱。它的数据库中有 1000 万张体育卡和超过 25 万用户。它允许收藏家确定他们的卡片的市场价值,将它们添加到他们的数字投资组合中,或者将它们交易并出售给其他 CollX 用户。
挑战
CollX 打算通过其聊天解决方案为应用程序添加社交元素,但很快意识到其收藏者利用该渠道捆绑交易卡并进行讨价还价。为了提高转化率,CollX 需要简化用户的谈判体验。
解决方案
CollX 利用 Stream 的 React Native SDK 的灵活性来设计和集成自定义的应用内聊天协商解决方案,以减少希望达成交易的收藏家之间的来回消息传递。
运营影响
  • The integration of the 'Deals' feature into the CollX app has significantly improved the user experience. By streamlining the negotiation process, users can now strike deals more efficiently, reducing the time spent on back-and-forth messaging. This has not only increased user engagement but also boosted the app's retention rate. Furthermore, the success of the 'Deals' feature has inspired CollX to continue improving and iterating on its platform. Future plans include the release of new, user-centric features to make the in-app experience even faster, easier, and more dynamic, such as native checkout, shipping, and more marketplace functionalities.
数量效益
  • The 'Deals' feature was quickly adopted by CollX customers, with over 1,500 sales completed within days of its launch.
  • The combination of a dynamic chat interface and quicker negotiations resulted in a 75% retention rate for the app's chat users.
  • The 75% retention rate for chat users is significantly higher than the industry average of 35% for mobile apps in the eCommerce industry.

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