连贯路径：利用 IBM InfoSphere BigInsights 增强零售客户参与度
公司规模
SME
地区
- America
国家
- United States
产品
- IBM InfoSphere BigInsights
技术栈
- Cloud-based solutions
- Predictive analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 预测性维护
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Coherent Path 是一家总部位于马萨诸塞州波士顿的公司，专门提供基于云的个性化和预测分析解决方案。该公司通过提供前所未有的洞察力帮助零售商更好地与客户互动，使零售商能够定制促销活动，从而提高客户忠诚度和终身价值。Coherent Path 收集了至少两年的产品、交易和客户数据。该公司旨在帮助零售商了解最佳消费者旅程是什么样的，以便他们能够了解独特客户目前的发展方向，并以个性化、定制化的方式培养他们。
挑战
Coherent Path 是一家个性化先驱企业，旨在帮助其零售客户利用客户数据来提供针对整个客户旅程（而不仅仅是下一步）进行优化的体验和优惠。该公司希望通过超越简单的“您可能还喜欢”推荐，帮助其零售客户最大化短期收入以及客户终身价值，从而与竞争对手脱颖而出。产品和渠道数量极其复杂，零售商很难了解客户的行为和偏好，特别是如果他们只使用最近邻统计分析。
解决方案
Coherent Path 部署了 IBM InfoSphere BigInsights 软件来支持其革命性的分析方法 — 基于使用高级双曲几何来构建零售商产品和交易的多维地图。IBM InfoSphere BigInsights 旨在管理和分析企业每天生成的大量、多样且快速的结构化和非结构化数据。Coherent Path 将这些原始数据转换成复杂的地图，揭示个人客户在忠诚度道路上的轨迹。InfoSphere BigInsights 核心的分布式计算在使 Coherent Path 能够对大量零售数据执行高度复杂的几何运算方面发挥着关键作用。
运营影响
数量效益
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