Coherent Path: Enhancing Retail Customer Engagement with IBM InfoSphere BigInsights
Customer Company Size
SME
Region
- America
Country
- United States
Product
- IBM InfoSphere BigInsights
Tech Stack
- Cloud-based solutions
- Predictive analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Maintenance
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Coherent Path is a company based in Boston, Massachusetts, specializing in providing cloud-based, personalization and predictive analytics solutions. The company helps retailers better engage with customers by offering unprecedented insight that enables retailers to customize promotions, thereby increasing customer loyalty and lifetime value. Coherent Path collects at least two years of data on products, transactions, and their customers. The company aims to help retailers understand what the optimal consumer journey looks like, so that they can see where unique customers are currently heading and nurture them on an individual, tailored basis.
The Challenge
Coherent Path, a personalization pioneer, aimed to help its retail clients leverage their customer data to deliver experiences and offers optimized for the entire customer journey, not just the next step. The company wanted to differentiate itself from rival firms by moving beyond simplistic ‘you may also like’ recommendations to a position where it can help its retail clients maximize both near-term revenue as well as the lifetime value of their customers. The extreme complexity in terms of the number of products and channels made it hard for retailers to understand their customers’ behavior and preferences, particularly if they were only using nearest-neighbor statistical analysis.
The Solution
Coherent Path deployed IBM InfoSphere BigInsights software to support its revolutionary analytical approach—based on the use of advanced hyperbolic geometry to build multi-dimensional maps of retailers’ products and transactions. IBM InfoSphere BigInsights is designed to manage and analyze a huge volume, variety, and velocity of structured and unstructured data that enterprises generate every day. Coherent Path transforms this raw data into sophisticated maps that reveal the trajectories of individual customers on the path to loyalty. The distributed computation at the heart of InfoSphere BigInsights plays a critical role in enabling Coherent Path to perform highly complex geometric operations on vast quantities of retail data.
Operational Impact
Quantitative Benefit
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