思科网络学院借助 Domo 优化营销和广告工作
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Domo
技术栈
- Google Analytics
- Marketo
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
关于客户
思科网络学院是一个教育项目和平台，旨在培养人们、教育工作者和公司改变世界所需的技术和创业技能。该学院成立于 1997 年，总部位于加利福尼亚州圣何塞，旨在通过围绕数字技术及其优势的教育，到 2025 年对 10 亿人的生活产生积极影响。这就要求他们不断为在线入门课程建立学生渠道，并确保这些学生进入高等院校，为他们在数字世界中真正的职业做好准备。
挑战
思科网络学院是一个教育项目和平台，其目标是到 2025 年通过数字技术及其优势方面的教育对 10 亿人的生活产生积极影响。为了实现这一目标，他们需要不断为在线入门级课程建立学生渠道，并确保这些学生进入高等院校，为他们在数字世界中真正做好职业准备。他们寻求数字代理机构 krunch.co 的帮助，帮助优化其营销和广告工作。他们的目标是最大限度地提高学生营销支出的“回报”，提高整体入学率以及有需要地区的入学率，并降低每名学生的平均入学成本。
解决方案
krunch.co 将 Domo 和基于人员的归因作为其整合 Networking Academy 数据的核心，这些数据来自各种来源，包括其网站、数字广告和营销自动化渠道。Domo 允许 krunch.co 将数据归因于特定的用户人口统计数据和广告创意，从而构建单一客户视图 - 让思科的营销人员前所未有地了解哪些故事情节引起了哪些群体的共鸣。现在，数据来自各种来源，包括网站、Facebook、Google Analytics、基于人员的归因和 Marketo。事实证明，krunch.co 的最终报告（由 Domo 提供的数据支持）非常直观，足以成为思科团队每周会议的核心内容。这反过来又帮助团队专注于从每次会议中采取可量化的行动，从而更快、更灵活地改进营销和广告活动。
运营影响
数量效益
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