Cisco Networking Academy Optimizes Marketing and Advertising Efforts with Domo
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Domo
Tech Stack
- Google Analytics
- Marketo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Replenishment
Services
- Data Science Services
About The Customer
Cisco Networking Academy is an education program and platform that fosters the technical and entrepreneurial skills that people, educators, and companies need to change the world for the better. Founded in 1997 and based in San Jose, CA, the academy aims to positively impact one billion lives by 2025 through education around digital technology and its benefits. This requires that they constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world.
The Challenge
Cisco Networking Academy, an education program and platform, had a goal to positively impact one billion lives by 2025 through education around digital technology and its benefits. To achieve this, they needed to constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world. They enlisted the help of digital agency krunch.co to help optimise its marketing and advertising efforts. They aimed to maximise student “return” on marketing spend, improve overall enrolments as well as those in areas of need, and reduce the average cost of each enrolment.
The Solution
krunch.co deployed Domo and people-based attribution at the centre of its efforts to integrate Networking Academy’s data, which came from a range of sources including its website, digital advertising, and marketing automation channels. Domo allowed krunch.co to attribute data to specific user demographics and advertising creatives, building a single customer view – giving Cisco’s marketers unprecedented awareness of what storylines resonated with which groups. Data now comes from a range of sources, including the website, Facebook, Google Analytics, people-based attribution, and Marketo. krunch.co’s resulting reports, supported by data from Domo, proved intuitive enough to become a central feature of the Cisco team’s weekly meetings. That, in turn, helped the team focus on quantifiable actions to take out of each session, making for faster and more agile improvements to marketing and advertising campaigns.
Operational Impact
Quantitative Benefit
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