Infobip > 实例探究 > CIAK Auto:通过数字客户服务增强客户体验

CIAK Auto:通过数字客户服务增强客户体验

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技术
  • 网络与连接 - 5G
适用行业
  • 汽车
  • 电信
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 交通监控
服务
  • 云规划/设计/实施服务
关于客户
CIAK Auto 是一家领先的区域备件经销商,在克罗地亚拥有 50 多个销售点。他们为需要更换零件的汽车机械师提供服务,并处理忠诚度计划问题和一般查询。
挑战
备件分销商 CIAK Auto 面临着因通信限制而导致效率低下的问题。客户会打电话或发送电子邮件寻求帮助,从而导致耗时的解释和等待时间。
解决方案
CIAK Auto 实施了名为 Conversations 的云联络中心解决方案。这使得客户可以通过各种渠道与公司互动,例如 WhatsApp、Viber、实时聊天、Google 的 Business Messages 和 Apple Messages for Business。还部署了聊天机器人来提供初步帮助和代理接管以进行更详细的查询。
运营影响
  • The implementation of the Conversations cloud contact center solution significantly improved CIAK Auto's customer service. The company was able to provide faster, more detailed information to customers, who could continue working while waiting for a response. The media-rich messaging capability allowed customer service agents to provide accurate assistance far quicker than before. The solution also facilitated better handling of marketing enquiries, with automatic routing to the marketing team. The company's promotional outreach was also enhanced through email newsletters and Viber campaigns. Overall, the digital transformation led to improved customer experience and operational efficiency.
数量效益
  • 90% growth in traffic over a six-month period
  • 79% improvement in response times when using WhatsApp
  • 33% click-to-open rate for email newsletter campaigns

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