China Eastern Airlines: Using Tableau to Optimize Routes and Increase Revenue
公司规模
1,000+
地区
- Asia
国家
- China
产品
- Tableau
技术栈
- Oracle Database
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 航天
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
China Eastern Airlines is a major Chinese airline that operates international, domestic, and regional routes. It is China's second-largest and the world's ninth-largest carrier by scheduled passengers carried. The airline has a vast amount of data to share with various departments, including management, sales, pricing, and others across the airline business. The data is stored in an Oracle database and displayed through an IE browser. However, the system was slow and made it difficult to utilize the data effectively.
挑战
China Eastern Airlines, the second-largest carrier in China and the ninth-largest worldwide, was struggling with data analysis. The airline had a vast amount of data to share with management, sales, pricing, and other departments. However, the existing system, an Oracle database and IE browser, was slow and made it difficult to utilize the data effectively. The airline needed a tool that was not only easy for IT to use but also for business people.
解决方案
China Eastern Airlines discovered Tableau about six months ago and has since developed nine dashboards for separate uses. The dashboards are used by 500 people to analyze marketing, competition, other carriers, and flights-to-revenues. Tableau allows users to drill down to the core of the data easily. The airline uses marketing data from the ARC for the entire aviation industry to analyze market shares of some origin-to-destination (OD) routes. This analysis helps the airline open new flights where the market share is bigger, picking up passengers for increased revenues.
运营影响
数量效益
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