Case Study: Yesware
公司规模
200-1,000
地区
- America
国家
- United States
产品
- Yesware
- Capture
- Salesforce
技术栈
- Email Tracking
- Sales Automation
- CRM Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
Yesware is an all-in-one sales toolkit designed to help salespeople close more deals faster. The software is best known for its email tracking capabilities, which prioritize prospects based on their level of engagement. This ensures that salespeople can make more informed outreach decisions. Yesware's primary users are sales teams who rely on the software to enhance their productivity and effectiveness in prospecting and closing deals. The company places a strong emphasis on making the sales process as efficient as possible, particularly for Sales Development Representatives (SDRs) who are on the front lines of generating interest and passing on qualified leads.
挑战
With a growing sales team, Yesware was looking to ensure their salespeople were as efficient as possible in their ability to conduct prospect research and generate interest. Joel Felcher, Sales Manager at Yesware, emphasized the importance of Sales Development Representatives (SDRs) in driving the company's growth. SDRs are responsible for conducting research, making initial contact, generating interest, and passing on the right contacts to close deals. The challenge was to streamline this process to make it more efficient and less time-consuming.
解决方案
Yesware implemented Capture to find contacts on the web and automate the process of moving those contacts into Salesforce. Capture is a tool that quickly captures contact information wherever it is found online. This automation significantly reduces the time SDRs spend on prospect research. Joel Felcher, Sales Manager at Yesware, highlighted the value of Capture in saving time and resources. SDRs can now focus more on prospecting rather than spending hours finding the right email and contact information. Capture helps overcome the obstacles of time-consuming prospect research, allowing SDRs to be more efficient and effective in their roles.
运营影响
数量效益
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