Case Study: SLI Systems
公司规模
200-1,000
产品
- Salesforce
- Marketo
- RingLead
- Unique Entry
- Unique Upload
技术栈
- CRM
- Marketing Automation
- Data Standardization
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 电子商务
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
关于客户
SLI Systems is a SaaS-based software company specializing in site search for ecommerce websites. With a global presence and annual revenue of $25 million, the company experiences 30-50 percent growth year-over-year. SLI Systems focuses on helping customers find what they want quickly through strong activity-tracking technology, ensuring relevant content and an improved shopping experience.
挑战
SLI Systems faced significant data issues with their 10-year-old Salesforce CRM system and Marketo marketing automation. Sales reps from around the world were creating multiple Leads and Contacts, leading to poor data hygiene. New leads were not being attached to existing Accounts, and imports came through various methods, exacerbating the problem.
解决方案
SLI Systems partnered with RingLead to address their data quality issues. They used RingLead to clean duplicates across Leads, Contacts, and Accounts. After cleaning, they implemented Unique Entry to prevent future duplicates in Salesforce. To manage duplicates from list uploads, they used RingLead’s Unique Upload, which helped map and attach list contacts to campaigns without creating duplicates. Additionally, they used RingLead’s Data Shield to standardize data across Salesforce and Marketo, ensuring accurate research, marketing segmentation, and reporting.
运营影响
数量效益
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