Case Study: SLI Systems
Company Size
200-1,000
Product
- Salesforce
- Marketo
- RingLead
- Unique Entry
- Unique Upload
Tech Stack
- CRM
- Marketing Automation
- Data Standardization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- E-Commerce
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
SLI Systems is a SaaS-based software company specializing in site search for ecommerce websites. With a global presence and annual revenue of $25 million, the company experiences 30-50 percent growth year-over-year. SLI Systems focuses on helping customers find what they want quickly through strong activity-tracking technology, ensuring relevant content and an improved shopping experience.
The Challenge
SLI Systems faced significant data issues with their 10-year-old Salesforce CRM system and Marketo marketing automation. Sales reps from around the world were creating multiple Leads and Contacts, leading to poor data hygiene. New leads were not being attached to existing Accounts, and imports came through various methods, exacerbating the problem.
The Solution
SLI Systems partnered with RingLead to address their data quality issues. They used RingLead to clean duplicates across Leads, Contacts, and Accounts. After cleaning, they implemented Unique Entry to prevent future duplicates in Salesforce. To manage duplicates from list uploads, they used RingLead’s Unique Upload, which helped map and attach list contacts to campaigns without creating duplicates. Additionally, they used RingLead’s Data Shield to standardize data across Salesforce and Marketo, ensuring accurate research, marketing segmentation, and reporting.
Operational Impact
Quantitative Benefit
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