Vonage > 实例探究 > Carts Guru 使用 Vonage SMS 功能将废弃的在线购物车转化为销售

Carts Guru 使用 Vonage SMS 功能将废弃的在线购物车转化为销售

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技术
  • 机器人 - 轮式机器人
适用行业
  • 零售
  • 电信
适用功能
  • 采购
  • 销售与市场营销
服务
  • 系统集成
关于客户
Carts Guru - 功能强大、易于使用的多渠道重定向解决方案
挑战
电子商务客户在购买前放弃在线购物车后如何重新吸引他们
解决方案
运营影响
  • The implementation of the Vonage SMS API by Carts Guru resulted in a significant increase in the conversion rate of abandoned online carts to sales. The highly targeted, timely messages sent to customers who had abandoned their online shopping carts effectively re-engaged them, leading to a conversion rate of 20% with Vonage SMS communications. The opt-out rates were extremely low at 0.1%, indicating that the customers were receptive to the messages. The SMS callback feature also proved to be highly effective, with a 40% conversion rate of callback requests. Overall, the use of SMS as a method of customer engagement proved to be highly successful for Carts Guru.
数量效益
  • 20% conversion rate with Vonage SMS communications
  • 0.1% opt-out rates
  • 40% conversion rate of callback requests

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