Carts Guru Leverages Vonage SMS API to Boost eCommerce Sales
Technology Category
- Robots - Wheeled Robots
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Procurement
- Sales & Marketing
Services
- System Integration
About The Customer
Carts Guru is a powerful, easy-to-use multichannel retargeting solution for eCommerce retailers. According to Carts Guru CTO and co-founder, Maxime Pruvost, conversions are critical to the success of any eCommerce business. As more and more customers rely on mobile devices and applications to shop, learn, and watch, Carts Guru required a globally scalable, reliable mobile communications partner. The company implemented the Vonage SMS API to send highly targeted, timely messages to customers, thereby re-engaging potential purchasers who abandon their online shopping carts.
The Challenge
The challenge faced by eCommerce retailers is the high rate of shopping cart abandonment by potential customers. After investing in marketing to drive customers to their websites, brands often find that users abandon their shopping carts at the last moment. The options available to the brands at this point are to either attract new customers or retarget the potential customers who abandoned their carts. The latter has proven to be easier and more cost-effective, but the software technology required for this is often expensive, complex, and time-consuming. The challenge, therefore, was to find a solution that could effectively re-engage customers who had abandoned their online carts before making a purchase, in a cost-effective and efficient manner.
The Solution
The solution to this challenge was provided by Carts Guru, a powerful, easy-to-use multichannel retargeting solution. Carts Guru implemented the Vonage SMS API to send highly targeted, timely messages to customers who had abandoned their online shopping carts, thereby re-engaging them. The Vonage SMS API was also used to create an SMS callback feature. When a shopper received a text from a retailer, they had the option to text back if they wanted to engage in a customer service call with an agent. This quick call to action was particularly useful for smaller shopping carts or online retailers that experienced a high rate of shopping cart abandonment. By offering Carts Guru customers the ability to scale text and callback alerts to end users, SMS quickly became the preferred method of customer engagement.
Operational Impact
Quantitative Benefit
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