CallTrackingMetrics Case Study: Black Propeller
公司规模
11-200
地区
- America
国家
- United States
产品
- CallTrackingMetrics
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
Black Propeller is an industry-leading digital agency specializing in PPC advertising based in Baltimore, MD. It was founded in 2011, and since then has grown to manage more than $2,000,000 in PPC advertising annually. They are passionate about helping other businesses dominate their markets with PPC advertising. The company started working with CallTrackingMetrics in early 2014 and has since experienced a total transformation in how they gather and measure data.
挑战
Black Propeller, a digital marketing and PPC management company, was struggling with demonstrating the effectiveness of their marketing efforts to their clients. They had no tangible evidence that their campaigns were driving phone calls and leads. As a result, their clients would often misattribute leads generated by Black Propeller to other campaign sources. All agencies share the same challenge of being able to show real results to their clients, and Black Propeller was looking for a platform that could provide actionable insights.
解决方案
CallTrackingMetrics has empowered Black Propeller with proof; they can now provide their clients with tangible results. They are able to produce instant reporting on multiple metrics and can even export data right from the call log. Beyond the direct benefits to their clients, their internal workflow is also easier with CallTrackingMetrics. They are able to easily monitor both granular and high-level data on their marketing campaigns, allowing them to efficiently connect the dots between clicks and calls. This information makes it possible to hone their strategy by exposing which ads/keywords are driving the most calls, and which campaigns are bringing in the most revenue.
运营影响
数量效益
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