Infobip > 实例探究 > 提高账户安全性和交付率:Bukalapak 案例研究

提高账户安全性和交付率:Bukalapak 案例研究

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技术
  • 网络安全和隐私 - 身份认证管理
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 国家安全与国防
  • 运输
适用功能
  • 物流运输
用例
  • 最后一英里交付
  • 篡改检测
服务
  • 系统集成
关于客户
Bukalapak 是印度尼西亚最大的在线市场和电子商务公司之一
挑战
安全漏洞和低转化率
解决方案
Bukalapak 使用 Infobip 的 API 将双因素身份验证 SMS 集成到其内部开发的系统中
运营影响
  • The integration of Infobip's two-factor authentication SMS into Bukalapak's system resulted in a 4-5% increase in delivery rates, putting them over the targeted delivery rate success threshold. This had a positive impact on Bukalapak, with improved conversion rates and a sharp decline in account takeovers. The platform's monitoring features allowed for fast resolution of issues, further enhancing the user experience. These improvements combined to positively impact Bukalapak’s revenue and profit, as OTP issues were practically eliminated, which was a critical step in their business process. Bukalapak was also very satisfied with the professional relationship developed with Infobip, with fast response times from the account management team helping to quickly resolve any issues encountered.
数量效益
  • 4-5% increase in delivery rates
  • Improved conversion rates
  • Sharp decline in account takeovers

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