Bringing On-Demand Hotel Rooms to the World
公司规模
200-1,000
地区
- America
- Europe
国家
- Austria
- Belgium
- France
- Germany
- Italy
- Mexico
- Spain
- United States
产品
- Hotel Tonight App
- Smartling Cloud-Based Translation Management Platform
技术栈
- Apple iOS
- Android XML
- YAML
- Smartling API
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 连接平台
适用行业
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Hotel Tonight is a mobile travel app that allows users to book same-day hotel stays easily and affordably. Initially launched in the United States, the app quickly gained popularity for its convenience and efficiency in filling hotel rooms that would otherwise remain empty. The company aimed to expand its reach to international markets, targeting popular tourist destinations such as Mexico, France, Germany, Italy, Spain, Austria, and Belgium. Hotel Tonight's goal was to provide a seamless, native-language experience for its global customers while maintaining high-quality service and user satisfaction.
挑战
Hotel Tonight, a popular mobile travel app, aimed to expand its services internationally to become the world's most-loved hotel booking app. The company faced several challenges: achieving rapid global expansion, integrating advanced technical requirements, managing limited resources, and ensuring high-quality translations. Traditional translation methods were too slow, and the app needed to support multiple currencies and localization file formats. Additionally, the app's design did not accommodate long text strings, complicating the translation process.
解决方案
Hotel Tonight chose Smartling's cloud-based translation management platform to facilitate its global expansion. Smartling's platform allowed Hotel Tonight to meet its aggressive expansion schedules by easily adding new languages as the company entered new markets. The platform's enterprise-grade API automated the upload and retrieval of translated content, eliminating the need for developer involvement. Smartling also supported localized currency displays, ensuring that hotel room prices were shown in the appropriate format for each city. Additionally, Smartling provided visual context for translators, allowing them to deliver high-quality translations that enhanced the user experience.
运营影响
数量效益
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