Bringing On-Demand Hotel Rooms to the World
Company Size
200-1,000
Region
- America
- Europe
Country
- Austria
- Belgium
- France
- Germany
- Italy
- Mexico
- Spain
- United States
Product
- Hotel Tonight App
- Smartling Cloud-Based Translation Management Platform
Tech Stack
- Apple iOS
- Android XML
- YAML
- Smartling API
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Hotel Tonight is a mobile travel app that allows users to book same-day hotel stays easily and affordably. Initially launched in the United States, the app quickly gained popularity for its convenience and efficiency in filling hotel rooms that would otherwise remain empty. The company aimed to expand its reach to international markets, targeting popular tourist destinations such as Mexico, France, Germany, Italy, Spain, Austria, and Belgium. Hotel Tonight's goal was to provide a seamless, native-language experience for its global customers while maintaining high-quality service and user satisfaction.
The Challenge
Hotel Tonight, a popular mobile travel app, aimed to expand its services internationally to become the world's most-loved hotel booking app. The company faced several challenges: achieving rapid global expansion, integrating advanced technical requirements, managing limited resources, and ensuring high-quality translations. Traditional translation methods were too slow, and the app needed to support multiple currencies and localization file formats. Additionally, the app's design did not accommodate long text strings, complicating the translation process.
The Solution
Hotel Tonight chose Smartling's cloud-based translation management platform to facilitate its global expansion. Smartling's platform allowed Hotel Tonight to meet its aggressive expansion schedules by easily adding new languages as the company entered new markets. The platform's enterprise-grade API automated the upload and retrieval of translated content, eliminating the need for developer involvement. Smartling also supported localized currency displays, ensuring that hotel room prices were shown in the appropriate format for each city. Additionally, Smartling provided visual context for translators, allowing them to deliver high-quality translations that enhanced the user experience.
Operational Impact
Quantitative Benefit
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