Brandwatch：利用 Fivetran 和 BigQuery 彻底改变商业智能
技术
- 分析与建模 - 数据即服务
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 石油和天然气
用例
- 施工管理
- 时间敏感网络
服务
- 云规划/设计/实施服务
关于客户
Brandwatch 是一家位于英国布莱顿的数字消费者洞察公司。他们通过对社交媒体数据的详细分析，帮助企业了解客户关于其品牌的对话。
挑战
公司需要了解客户在社交媒体上的看法，但很难理解海量数据集。 Brandwatch 需要将 Mixpanel 的服务使用数据与 Salesforce 中的客户数据结合起来，但他们现有的基础设施无法支持。
解决方案
Brandwatch 实施了 Fivetran 的完全托管数据管道解决方案，以连接到 BigQuery 并从 Mixpanel 和 Salesforce 接收千兆字节的用户事件和商业数据。然后，他们使用 Looker 作为数据分析平台来分析组合信息。
运营影响
数量效益
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