ManyChat > 实例探究 > [案例研究] Crawfish Hole 如何利用路边提货将销售额增加 23,000 美元

[案例研究] Crawfish Hole 如何利用路边提货将销售额增加 23,000 美元

技术

网络与连接 - 无线接入网
传感器 - 自动驾驶传感器

适用行业

汽车
电信

适用功能

采购
销售与市场营销

用例

智能停车
车辆到基础设施 (V2I)

服务

系统集成

关于客户

Crawfish Hole 是德克萨斯州布里奇市的一家当地餐厅。由于 COVID-19 疫情造成的停工，他们不得不调整营销策略，并正在寻找产生路边销售的方法。

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挑战

因新冠肺炎 (COVID-19) 疫情而关闭后，The Crawfish Hole 餐厅已关闭，直至另行通知。当地餐厅被迫只提供路边服务和送货服务。为了弥补客流量的损失，他们必须调整消息传递和 Facebook 广告策略以推动路边销售。

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解决方案

Crawfish Hole 实施了 Messenger 机器人订购系统，并投放 Facebook 广告来推动路边销售。他们向当地居民提供“买一送一”优惠券作为点击 Messenger 广告，鼓励他们通过 Messenger 机器人订购系统兑换优惠。他们还利用多渠道跟进，提醒潜在客户下单，让客户轻松兑换。

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运营影响

The implementation of the Messenger bot ordering system and the running of Facebook ads significantly boosted The Crawfish Hole's sales. The curbside pick-up service was not only more convenient for their customers but also helped lower person-to-person interactions, which was crucial during the pandemic. The multi-channel follow-up system ensured that potential customers were reminded of their orders, thereby increasing the chances of order completion. The easy redemption process also enhanced the customer experience. Despite market uncertainty and a multitude of layoffs, the restaurant thrived, making more sales than before the shutdown. The strategy also helped the restaurant build a database of fans, which could be beneficial for future marketing efforts.

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数量效益