提高参与度和流量：SportsCafe 通过 MoEngage 网络推送取得成功
技术
- 分析与建模 - 实时分析
- 机器人 - 轮式机器人
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 交通监控
- 交通模拟
关于客户
SportsCafe 是一个专门为印度体育迷提供的数字平台。它提供全面的服务，包括实时比分、比赛报告、功能等等。作为一个数字广告驱动的网站，SportsCafe 严重依赖增加网站的访问者和参与度来增加收入。他们的大部分流量来自匿名访问者，他们一直使用社交媒体和 Google AdWords 等传统手段来吸引流量。然而，他们正在寻找创新的方法来增加流量并创建一批会不断返回网站的活跃访问者，尤其是在移动设备上。
挑战
SportsCafe 是印度体育迷的数字平台，在增加网站流量和参与度方面面临着挑战。他们的大部分收入来自数字广告，随着该行业同比增长 20%，他们热衷于利用这一趋势。然而，他们严重依赖传统的流量驱动方式，例如社交媒体和 Google AdWords。尽管做出了这些努力，但他们 90% 的流量来自匿名访问者，而且他们正在努力创建一个定期返回网站的活跃访问者池。这对于移动用户来说尤其重要，他们是 SportsCafe 的关键人群。
解决方案
为了应对这一挑战，SportsCafe 实施了 MoEngage Web Push，该工具使他们能够在桌面和移动设备上提供类似移动应用程序的推送通知。该解决方案使他们能够通过实时网络推送通知覆盖 10,000 多名用户，从而将自己打造为实时体育信息的可信来源。他们使用基于球迷体育兴趣的高级细分来发送及时且相关的通知，从而显着增加了网站的整体页面浏览量。此外，MoEngage 的目标跟踪功能使 SportsCafe 能够识别最忠实的受众群体，向他们发送特定消息，并衡量对网站停留时间等指标的影响。
运营影响
数量效益
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