Barcode's Success with Foursquare Ads
地区
- America
国家
- United States
产品
- Foursquare Ads
技术栈
- not mentioned
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 销售与市场营销
关于客户
Barcode is a restaurant, bar, and nightclub in Washington DC. They cater to a wide range of customers, including locals and tourists. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising but found Foursquare works best for attracting customers who are on-the-go.
挑战
Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
解决方案
Barcode decided to use Foursquare Ads to attract new customers. Foursquare is a location technology platform dedicated to improving how people move through the real world. They found that Foursquare works best for attracting customers who are on-the-go. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
运营影响
数量效益
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