Barcode's Success with Foursquare Ads
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- not mentioned
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
About The Customer
Barcode is a restaurant, bar, and nightclub in Washington DC. They cater to a wide range of customers, including locals and tourists. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising but found Foursquare works best for attracting customers who are on-the-go.
The Challenge
Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
The Solution
Barcode decided to use Foursquare Ads to attract new customers. Foursquare is a location technology platform dedicated to improving how people move through the real world. They found that Foursquare works best for attracting customers who are on-the-go. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
Operational Impact
Quantitative Benefit
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