技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 包装
- 塑料
适用功能
- 物流运输
用例
- 智能包装
- 视觉质量检测
关于客户
Bantam Materials 是一家总部位于伦敦的公司,其使命是通过其经过 Oceancycle 认证的 Prevented Ocean Plastic 品牌来净化海洋。他们彻底改造了包装供应链,从发展中国家采购废塑料瓶,将其转化为 RPET 薄片,这是一种用于巴塔哥尼亚 (Patagonia)、The Body Shop、Lidl 和 Sainsbury's 等知名品牌包装的回收材料。 Bantam 正在开发世界上最大的商业回收计划,为了获得 Oceancycle 的认证,他们需要完全追踪每个瓶子的旅程。他们在英国、爱尔兰和加拿大设有办事处,并与世界各地的回收商合作。
挑战
Bantam Materials 是一家致力于通过其 Prevented Ocean Plastic 品牌清理海洋的公司,在管理和共享其视觉资产方面面临着重大挑战。该公司从发展中国家采购废塑料瓶,将其转化为 RPET 薄片,供知名品牌用于包装,因此需要有效地分享他们的故事。他们在访问印度尼西亚、南美洲和北非的回收商时拍摄了图像和视频,突出显示了塑料污染普遍存在的地区。然而,这些资产杂乱无章,保存在服务器、桌面和 Dropbox 上,没有正式的组织系统。搜索特定资产最多可能需要 45 分钟。 Bantam 在英国、爱尔兰和加拿大设有办事处,并与世界各地的回收商合作,需要一个全球解决方案来管理数千张传入的照片和视频。他们需要一种工具来为不同受众策划内容并轻松共享资产。
解决方案
Bantam 认为 Canto 是应对挑战的解决方案。 Canto 提供了一个集中且可搜索的资产库,将 Bantam 的所有预防海洋塑料图像汇集在一个位置,并用元数据标记。团队可以将资产整理到每个受众的文件夹和门户中,例如制造商、品牌资产、社交媒体和公关。 Canto 的高级搜索使团队可以轻松找到他们想要的图像。 Bantam 还使用 Canto Portals 为每个客户创建定制媒体包,从而实现新的业务增长。该工具使 Bantam 在旅行限制的情况下赢得了新的国际业务,为客户提供了触手可及的所有信息。 Bantam 的客户可以通过 Canto 强大的搜索功能找到他们需要的媒体资产,他们及其合作伙伴还可以添加新媒体。 Bantam 还允许外部公关团队通过其公关门户随时随地访问其所有视频和图像,从而简化了代理机构的工作流程。
运营影响
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