Infobip > 实例探究 > BankBazaar 通过 RCS Business Messaging 将点击率提高了 130%

BankBazaar 通过 RCS Business Messaging 将点击率提高了 130%

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技术
  • 网络与连接 - 5G
适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
关于客户
BankBazaar 是一个在线市场,提供贷款和信用卡的即时定制利率报价。他们通过贷款合作伙伴支付产品销售佣金来产生收入。
挑战
BankBazaar 希望通过寻找对其具有数字意识的客户群有效的新沟通渠道来提高客户参与度和投资回报率。
解决方案
BankBazaar 通过 Infobip 的客户参与解决方案 Moments 实施了 RCS Business Messaging,使他们能够发送包含徽标、品牌名称、图像、GIF 和轮播等元素的功能丰富的消息。
运营影响
  • The implementation of RCS Business Messaging significantly improved BankBazaar's customer engagement and ROI. The company was able to send several campaigns to their existing customer base, inviting them to install the BankBazaar application and check their credit score. The use of RCS messages with images and links led customers directly to the app, enhancing the user experience and increasing engagement. As the team became more familiar with the new channel, they began to further leverage RCS capabilities, using gif images to further boost the CTR. The success of RCS Business Messaging demonstrates its potential as an effective communication channel for digitally advanced customers.
数量效益
  • BankBazaar sent over 70 million RCS messages in just a few days.
  • The click-through rate (CTR) for RCS messages was around 80% higher compared to previous SMS campaigns.
  • After further experimentation and utilization of RCS capabilities, BankBazaar achieved a 130% higher CTR with RCS.

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