技术
- 自动化与控制 - 人机界面 (HMI)
- 传感器 - 声学传感器
适用行业
- 教育
- 金融与保险
适用功能
- 人力资源
- 维护
用例
- 预测性维护
- 时间敏感网络
服务
- 系统集成
- 培训
关于客户
按贷款计算,Banco Supervielle 是阿根廷第七大私人银行,在公共银行中排名第十。它在阿根廷金融体系中拥有悠久的历史,在该国运营了 130 年,并在某些有吸引力的细分市场中处于领先的竞争地位。该银行提供各种金融产品和服务,包括:账户服务、资产管理、汽车贷款、托收、信用卡、数字钱包、保险、投资银行以及为个人银行和公司提供的更多服务。该银行正在寻找一种更高效、更创新的内容管理系统,通过实现更顺畅的交易和提供更具吸引力的定制内容来改善客户体验和注册。
挑战
Banco Supervielle 是阿根廷第七大私人银行,出于两个主要原因正在寻求改进其内容管理系统 (CMS)。首先,该银行不断寻求内容创建方面的成本节约和效率,而自动化程度更高的 CMS 可以加快工作速度并减少所需资源。其次,该银行旨在通过促进更顺畅的交易和提供更具吸引力的定制内容来增强客户体验和注册。然而,该银行过时的 CMS 是一个重大障碍,它要求所有渠道都有单独的内容,并且缺乏供非技术编辑人员使用的易于使用的用户界面 (UI)。这种过时的系统使编辑人员的工作流程变得不必要的困难,并且如果需要经过开发人员的处理,也会减慢日常工作的速度。该银行还需要快速、精细地访问所有内容,以及用于创建前端框架等组件的 SaaS 工具的正常运行时间。后来出现了第三个主要挑战:快速内容更新的需求,随着 COVID-19 的到来,这一点变得更加明显。
解决方案
为了克服这些挑战,Banco Supervielle 决定使用 Acoustic Content 和 Shutterstock 增强其客户参与计划。 Acoustic Content 是一种基于云的混合 CMS,提供了预期的安全级别和优雅的应用程序编程接口 (API),帮助营销人员和编辑跨所有渠道快速轻松地构建引人入胜的数字体验。 CMS 还带来了新功能,例如快速添加新设计和前端开发的能力,然后在新程序发布之前对新程序进行广泛的用户测试。 Shutterstock 在内容中的集成在图像选择方面带来了巨大的效率。 CMS 的“无头”设计允许在网站页面、网上银行和移动应用程序、电子邮件模板和投资研究报告中自动使用相同的内容和资产。这消除了内容文件的重复编码或重复存储的需要。该银行还获得了所有内容的中央存储库——“单一事实来源”,以便任何在任何渠道上工作的前端开发人员都可以快速进行更新并立即发布。
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