Bakers Delight 借助 Brandfolder 的内容自动化将每月出口目标提高了 30%
技术
- 分析与建模 - 自然语言处理 (NLP)
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
服务
- 系统集成
关于客户
Bakers Delight 是澳大利亚最成功的面包连锁店，在澳大利亚和新西兰拥有 540 多家分店。作为一家家族企业，Bakers Delight 非常自豪能够支持当地小型家族企业，为当地社区提供每天新鲜出炉的美味营养面包。该公司现有的营销生产系统面临挑战，该系统以印刷品为主，难以使用。该系统不支持数字营销渠道，难以提取数据进行投资回报率分析。
挑战
Bakers Delight 是澳大利亚最成功的面包连锁店，其现有的、以印刷为导向的本地营销生产系统面临着重大挑战。现有平台很难使用，尤其是对于购物篮标签等重要的 POS 元素。无法从系统中提取数据来展示投资回报率，并且该平台不支持社交和数字等营销渠道。特许经营网络每年向公司本地营销团队索要超过 1,800 件定制范围的艺术品，从而产生大量非品牌宣传品。当地营销团队将所有时间都花在制作艺术品上，而不是与各个特许经营商一起规划和实施当地营销，以提高销售和社区联系和意识。现有系统缺乏可用数据，而且单个艺术品请求所需的快速周转使得预测工作量变得困难。
解决方案
Bakers Delight 需要一种新的本地营销解决方案，以改善用户导航和易用性，提高在不损害品牌的情况下创建抵押品类型的灵活性，加快艺术品创作速度，并改善本地营销的情绪和使用。该解决方案以 Brandfolder 内容自动化的形式出现。该技术提供的模板使特许经营商能够轻松制作本地营销材料，管理员能够快速提供新的促销活动。 Brandfolder 内容自动化使 Bakers Delight 特许经营商能够制作内容，根据其商店和社区进行定制，并提供自己的营销材料，而无需担心品牌问题或瓶颈。
运营影响
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