Bakers Delight Boosts Monthly Export Goals by 30% with Brandfolder's Content Automation
Technology Category
- Analytics & Modeling - Natural Language Processing (NLP)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Retail Store Automation
Services
- System Integration
About The Customer
Bakers Delight is Australia’s most successful bakery franchise, with over 540 locations across Australia and New Zealand. As a family-owned business, Bakers Delight prides itself on supporting small local family businesses in providing their local communities with delicious and nutritious bread, freshly baked each and every day. The company faced challenges with their existing marketing production system, which was print-oriented and difficult to use. The system did not support digital marketing channels and made it difficult to extract data for ROI analysis.
The Challenge
Bakers Delight, Australia’s most successful bakery franchise, faced a significant challenge with their incumbent, print-oriented, local marketing production system. The existing platform was difficult to use, especially for vital POS elements like basket labels. It was impossible to extract data from the system to demonstrate ROI, and the platform did not support marketing channels like social and digital. The franchise network was requesting over 1,800 custom scope artworks annually from the corporate local marketing team, leading to high quantities of off-brand collateral. The local marketing team was spending all their time producing artwork instead of planning and operationalizing local marketing with individual franchisees to improve sales and community connection and awareness. The lack of data available from the incumbent system and the fast turnaround required for individual artwork requests made it difficult to forecast workload.
The Solution
Bakers Delight needed a new local marketing solution that would improve user navigation and ease of use, increase flexibility for the types of collateral able to be created without compromising the brand, speed up artwork creation, and improve sentiment about, and use of local marketing. The solution came in the form of Brandfolder Content Automation. This technology offered templates that allowed franchisees to produce local marketing collateral easily and admins to quickly deliver new promotions. Brandfolder Content Automation empowered Bakers Delight franchisees to produce content, customize it to their store and community, and render their own marketing materials without branding concerns or bottlenecks.
Operational Impact
Quantitative Benefit
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