实例探究 > Automating STATISTICA Analyses for Pharmaceutical Market Research

Automating STATISTICA Analyses for Pharmaceutical Market Research

公司规模
1,000+
国家
  • United States
产品
  • STATISTICA
技术栈
  • Data Analysis
  • Data Visualization
  • Web-based Analytics
实施规模
  • Enterprise-wide Deployment
影响指标
  • Digital Expertise
  • Productivity Improvements
技术
  • 分析与建模 - 数据挖掘
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据可视化
适用行业
  • 医疗保健和医院
  • 药品
适用功能
  • 商业运营
  • 产品研发
服务
  • 软件设计与工程服务
  • 培训
关于客户
GfK Market Measures has been an industry leader in pharmaceutical market research for more than 40 years. They offer multi-stakeholder therapeutic class analyses and promotional effectiveness tools. With robust insight into physicians, patients, and managed care leaders, GfK Market Measures draws detailed portraits of all customer groups and the interactions between them that drive prescribing. They provide both multi-client (syndicated) and custom solutions, profiling targets to analyze behaviors and their causes within 50-plus therapy areas. This enables them to create strong strategies for influencing product choices, offering a multidimensional view of professional and consumer stakeholders.
挑战
GfK Market Measures needed to automate the analysis and production of their market research reports. These reports are formatted documents that draw upon GfK Market Measures’ data repositories of prescribing behaviors and include the results from statistical summaries and comparisons. The manual process was time-consuming and prone to errors, necessitating a more efficient and reliable solution.
解决方案
GfK Market Measures created a custom application to automate the production of their market research reports. For the statistical analysis portions of the reports, they implemented the STATISTICA software. The application utilizes the STATISTICA object model to automate the statistical tests for inclusion in the reports. STATISTICA provides a comprehensive collection of advanced analytical and data visualization tools, with more than 14,000 externally callable functions. The software is fully web-enabled, offers a selection of user interfaces, integrates quickly with virtually all database platforms, and is built upon an open, easily expandable architecture.
运营影响
  • The automation of the market research reports significantly reduced the time required for report generation.
  • The use of STATISTICA ensured the accuracy and reliability of the statistical analyses included in the reports.
  • The custom application allowed for seamless integration with GfK Market Measures’ existing data repositories.
  • The solution provided a scalable and flexible framework that could be easily expanded to accommodate future needs.
  • The implementation of STATISTICA enhanced the overall efficiency and productivity of the market research process.

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