Case Studies > Automating STATISTICA Analyses for Pharmaceutical Market Research

Automating STATISTICA Analyses for Pharmaceutical Market Research

Company Size
1,000+
Country
  • United States
Product
  • STATISTICA
Tech Stack
  • Data Analysis
  • Data Visualization
  • Web-based Analytics
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Data Mining
  • Analytics & Modeling - Predictive Analytics
  • Application Infrastructure & Middleware - Data Visualization
Applicable Industries
  • Healthcare & Hospitals
  • Pharmaceuticals
Applicable Functions
  • Business Operation
  • Product Research & Development
Services
  • Software Design & Engineering Services
  • Training
About The Customer
GfK Market Measures has been an industry leader in pharmaceutical market research for more than 40 years. They offer multi-stakeholder therapeutic class analyses and promotional effectiveness tools. With robust insight into physicians, patients, and managed care leaders, GfK Market Measures draws detailed portraits of all customer groups and the interactions between them that drive prescribing. They provide both multi-client (syndicated) and custom solutions, profiling targets to analyze behaviors and their causes within 50-plus therapy areas. This enables them to create strong strategies for influencing product choices, offering a multidimensional view of professional and consumer stakeholders.
The Challenge
GfK Market Measures needed to automate the analysis and production of their market research reports. These reports are formatted documents that draw upon GfK Market Measures’ data repositories of prescribing behaviors and include the results from statistical summaries and comparisons. The manual process was time-consuming and prone to errors, necessitating a more efficient and reliable solution.
The Solution
GfK Market Measures created a custom application to automate the production of their market research reports. For the statistical analysis portions of the reports, they implemented the STATISTICA software. The application utilizes the STATISTICA object model to automate the statistical tests for inclusion in the reports. STATISTICA provides a comprehensive collection of advanced analytical and data visualization tools, with more than 14,000 externally callable functions. The software is fully web-enabled, offers a selection of user interfaces, integrates quickly with virtually all database platforms, and is built upon an open, easily expandable architecture.
Operational Impact
  • The automation of the market research reports significantly reduced the time required for report generation.
  • The use of STATISTICA ensured the accuracy and reliability of the statistical analyses included in the reports.
  • The custom application allowed for seamless integration with GfK Market Measures’ existing data repositories.
  • The solution provided a scalable and flexible framework that could be easily expanded to accommodate future needs.
  • The implementation of STATISTICA enhanced the overall efficiency and productivity of the market research process.

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