实例探究 > Autheos:利用 AI 和 BigQuery 彻底改变视频营销

Autheos:利用 AI 和 BigQuery 彻底改变视频营销

技术
  • 分析与建模 - 机器学习
  • 传感器 - 相机/视频系统
适用行业
  • 消费品
  • 电网
适用功能
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 牲畜监测
服务
  • 云规划/设计/实施服务
  • 数据科学服务
关于客户
Autheos 与飞利浦和 Brabantia 等全球品牌合作,帮助他们实现电子商务转化率的指数级增长,并改进他们的视频营销策略。
挑战
全球品牌在视频营销中面临的挑战是无法确定其广告费用的影响并创建个性化、实时的互联网营销。
解决方案
Autheos 开发了一个由 BigQuery 提供支持的人工智能视频营销平台,该平台使用机器学习算法来执行个性化、实时的互联网营销,并将品牌与个人消费者联系起来。
运营影响
  • The adoption of BigQuery has transformed Autheos' ability to build scripts for modeling relationships between data points, leading to the creation of a unique AI-driven video marketing platform. This platform has re-imagined brand marketing strategies and has helped clients like Philips and Brabantia achieve concrete results. For instance, Philips now has a 360-degree view of user engagement and the ability to satisfy consumer desires with individualized content, leading to exponential growth in ecommerce conversion rates. Similarly, Brabantia has been able to reduce the time required to upload videos in multiple languages by 90%, bringing huge efficiencies to their process. Autheos is also working with Google to integrate with the API for creating retargeting lists directly in Google Analytics, marking the next chapter in their evolving relationship with Google Cloud.

数量效益
  • Enables exploration of 100 billion data points per month through BigQuery

  • Reduces uploading time for videos in multiple languages by 90%

  • Boosts conversion rate by 579% for Philips products

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