Autheos: Revolutionizing Video Marketing with AI and BigQuery

Autheos is an Amsterdam-based video marketing company that leverages the power of artificial intelligence to develop individualized consumer acquisition solutions for global brands. The company's proprietary algorithms have driven exponential conversion rate growth for household names such as Philips and Brabantia. Autheos' vision is rooted in the background of its CEO, Christina Caljé, who believes in accommodating the differences in people and the way they think. The company's unique AI-driven video marketing platform is re-imagining brand marketing strategies today, providing intelligent video delivery and informing future content creation strategies.

Autheos, an Amsterdam-based video marketing company, was faced with the challenge of developing a unique AI video marketing platform that could deliver individualized consumer acquisition solutions for global brands. The company's vision was to use artificial intelligence to solve the age-old problem of wasted advertising dollars by providing personalized, real-time internet marketing. However, to turn this vision into reality, Autheos needed a powerful data analytics solution to power algorithms designed to connect brands with individual consumers. The company also faced the challenge of proving the correlation between video and consumer behavior, which required massive data crunching to reach the proof-of-concept stage.

Autheos adopted Google Cloud's BigQuery as its data analytics solution due to its creative possibilities and multi-petabyte processing capacity. The power, flexibility, and ease-of-use of BigQuery transformed the team’s ability to build scripts for modeling relationships between data points. This led to the creation of a unique AI-driven video marketing platform that not only delivers intelligent video but also provides learnings from each deployment to inform future content creation strategies. BigQuery also enables Autheos to explore 100 billion data points per month as it develops new precision-marketing features for its platform. Furthermore, Autheos is working with Google to integrate with the API so that retargeting lists can be created directly in Google Analytics.

• The adoption of BigQuery has transformed Autheos' ability to build scripts for modeling relationships between data points, leading to the creation of a unique AI-driven video marketing platform. This platform has re-imagined brand marketing strategies and has helped clients like Philips and Brabantia achieve concrete results. For instance, Philips now has a 360-degree view of user engagement and the ability to satisfy consumer desires with individualized content, leading to exponential growth in ecommerce conversion rates. Similarly, Brabantia has been able to reduce the time required to upload videos in multiple languages by 90%, bringing huge efficiencies to their process. Autheos is also working with Google to integrate with the API for creating retargeting lists directly in Google Analytics, marking the next chapter in their evolving relationship with Google Cloud.

• Enables exploration of 100 billion data points per month through BigQuery

• Reduces uploading time for videos in multiple languages by 90%

• Boosts conversion rate by 579% for Philips products