技术
- 网络安全和隐私 - 安全合规
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 质量保证
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
关于客户
Aussie Home Loans 是澳大利亚金融服务行业的知名品牌,在全国拥有 950 多家抵押贷款经纪人和 200 家零售店。公司的中央营销团队为这些个人利益相关者提供支持,为他们提供必要的工具和流程来促进和发展他们的业务。该团队的主要重点是确保经纪商拥有合适的当地营销资源,同时遵守澳大利亚金融服务合规要求和准则。随着澳大利亚品牌的发展,该公司在管理营销运营方面面临挑战,特别是在保持品牌一致性和合规性的同时,让经纪人能够进行自己的本地区域营销。
挑战
澳大利亚住房贷款公司是澳大利亚金融服务行业的领先品牌,在管理其营销业务方面面临着重大挑战。由于拥有超过 950 个个人利益相关者(主要是经纪人),中央营销团队必须确保这些经纪人拥有正确的工具和流程来促进其业务,同时遵守澳大利亚金融服务合规要求。现有的解决方案已经使用了十年,事实证明既耗时又昂贵,尤其是对营销材料进行细微调整时。该过程涉及向设计师重新汇报以进行更改并重新上传资产,从而导致周转缓慢和经纪人沮丧。此外,Aussie 最近进行了品牌重塑,迫切需要在数百家进行本地营销的经纪商之间保持品牌一致性。
解决方案
Aussie 向 Brandfolder Content Automation 寻求全面的解决方案,使经纪人能够自行编辑和创建品牌数字和印刷材料。该解决方案需要用户友好,允许经纪人自行更改营销材料。它还需要为发送打印或导出以供数字使用的更改提供灵活性,并包括审批工作流程以确保符合法规。该解决方案还需要消除因细微调整而产生的额外费用,并为用户提供足够的支持。 Brandfolder Content Automation 为澳大利亚人开发了一套广泛的模板,从电子邮件签名到店内传单。他们还开发了一个定制的“发送打印”工作流程,这是这个难题中关键的缺失部分。该解决方案在内部被称为“Aussie Create”,它使经纪商能够将内容本地化,同时保持品牌形象并遵守法规,从而消除瓶颈。
运营影响
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