Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation
Technology Category
- Cybersecurity & Privacy - Security Compliance
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Retail Store Automation
About The Customer
Aussie Home Loans is a prominent name in Australia's financial services industry, with over 950 mortgage brokers and 200 retail stores across the country. The company's central marketing team supports these individual stakeholders, providing them with the necessary tools and processes to promote and grow their businesses. The team's primary focus is to ensure that brokers have the right local area marketing resources while adhering to Australian financial service compliance requirements and guidelines. As the Aussie brand grew, the company faced challenges in managing its marketing operations, particularly in maintaining brand consistency and compliance while enabling brokers to do their own local area marketing.
The Challenge
Aussie Home Loans, a leading name in Australia's financial services sector, faced a significant challenge in managing its marketing operations. With over 950 individual stakeholders, primarily brokers, the central marketing team had to ensure that these brokers had the right tools and processes to promote their business while adhering to Australian financial service compliance requirements. The existing solution, which had been in use for a decade, was proving to be time-consuming and expensive, especially for minor tweaks to marketing collateral. The process involved re-briefing a designer to make changes and re-upload assets, leading to slow turnarounds and broker frustration. Furthermore, Aussie had recently undergone a rebranding, and there was a strong need to maintain brand consistency across hundreds of brokers doing their local area marketing.
The Solution
Aussie turned to Brandfolder Content Automation for a comprehensive solution that would enable brokers to self-edit and create on-brand digital and print materials. The solution needed to be user-friendly, allowing brokers to make changes to marketing collateral themselves. It also needed to provide flexibility for changes to be sent to print or exported for digital use, and include approval workflows to ensure compliance with regulations. The solution also needed to eliminate additional charges for minor tweaks and provide adequate support for users. Brandfolder Content Automation developed an extensive suite of templates for Aussie, ranging from email signatures to in-store flyers. They also developed a custom 'send to print' workflow, which was a critical missing piece in the puzzle. The solution, known internally as 'Aussie Create', empowered brokers to localize content while remaining on brand and compliant with regulations, eliminating bottlenecks.
Operational Impact
Quantitative Benefit
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