通过 AIQUA 实现个性化多渠道营销和客户忠诚度
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 电子商务
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
AREA 02是台湾首个球鞋交易平台，成立于2019年，拥有超过22万名会员，旨在让球鞋市场交易更安全，并将线上服务拓展至全球市场。
挑战
运动鞋交易平台 AREA 02 希望开展个性化多渠道营销，以提高转化率并扩大商机。他们还旨在建立良好的客户关系以增加会员购买量。
解决方案
AREA 02采用Appier的AIQUA AI个性化营销云解决方案来实现他们的目标。 AIQUA 提供了个性化的多渠道体验，并使 AREA 02 能够根据用户的行为和偏好创建个性化的客户旅程。它还帮助 AREA 02 了解其会员并提供正确的服务和体验。
运营影响
数量效益
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