AREA 02's Digital Transformation: Enhancing Customer Loyalty with AI-Powered Personalized Marketing
Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- E-Commerce
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Behavior & Emotion Tracking
- Livestock Monitoring
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
AREA 02 is Taiwan's first sneaker trading platform, established in 2019. The platform combines a passion for fashion with the pursuit of an authentic experience. AREA 02 strives to make transactions in the sneaker market safer and to expand online services to the global market. It offers a secure purchasing platform for buyers and expedient sales opportunities for sellers through a rigorous selection process, a matchmaking mechanism, and a utility model patent authentication system. The platform has successfully accumulated over 220,000 members, making it the number one option for consumers to purchase sneakers and monitor the latest market trends.
The Challenge
AREA 02, Taiwan's first sneaker trading platform, was facing challenges in escalating its digital transformation. The company aimed to develop personalized multichannel marketing to increase conversion and expand business opportunities. They also wanted to build good customer relationships to increase member purchases. However, they were struggling to create a personalized customer journey based on users' behavior and preferences. The company was also looking to optimize its customer journey map for customer acquisition and provide personalized services to maintain customer interactions. The ultimate goal was to increase the annual growth in gross merchandise volume, return visit rate, and reduce customer acquisition costs.
The Solution
AREA 02 adopted Appier's AIQUA AI personalized marketing cloud solution to address these challenges. AIQUA provided one-stop services for personalized multichannel experiences, enabling AREA 02 to organize multichannel personalized marketing activities through the brand's official website, push notifications, e-mail, and SMS. The solution also encouraged customers to download the AREA 02 app and offered lucky draws and coupons over multiple channels to increase the speed at which customers placed orders. AREA 02 utilized automated A/B testing for website push notifications, optimized audience segmentation and event interactions, and used AIQUA to detect the products browsed by users and the products they put into their shopping cart. This triggered push notifications for products they may be interested in and automatically sent reminders to complete checking out. AREA 02 also designed the customer journey based on the behavior of new users to increase the number of new members and used the audience segmentation function of AIQUA to provide personalized information suitable for customer groups.
Operational Impact
Quantitative Benefit
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