实例探究 > 通过数据支持的解决方案增强移动应用程序体验

通过数据支持的解决方案增强移动应用程序体验

技术
  • 分析与建模 - 机器学习
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 水泥
  • 建筑与基础设施
用例
  • 施工管理
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Apxor 为希望改善用户体验和应用保留的移动应用公司提供服务。它与 Google Premier Partner Searce 合作,及时了解最新的见解和产品开发。
挑战
Apxor 通过了解用户意图帮助移动应用公司改善用户体验。用户通常会给应用程序 30 到 60 秒的时间,然后再决定保留它们。 Apxor 每天处理 15 亿个数据点,以开发提高应用程序保留率和个性化的推动力。
解决方案
Apxor 使用数据支持的解决方案来增强应用程序体验。它提供了无需编码即可实施的开箱即用解决方案。 Apxor 的数据库托管在 Google Cloud 上,使用 Compute Engine 进行基础架构,使用 Dataflow 处理用户数据。它与 TensorFlow 无缝集成以实现机器学习功能。
运营影响
  • The switch to Google Cloud has resulted in significant improvements for Apxor. The company no longer faces any infrastructure problems and has seen a 30% cost savings in infrastructure. The managed services offered by Google Cloud have freed up valuable time for the DevOps team, allowing them to focus on new product road maps. Apxor is now able to personalize 50 million app experiences daily and handle 1.5 billion data points daily without any issues. The company has also been able to improve app discoverability and user retention for its clients. For example, Apxor worked with a music app to decrease the number of users who uninstall the app on the same day they install it by 50%. The company was also able to handle a three-fold increase in compute capacity during the Indian Premier League without any downtime.

数量效益
  • Personalizes 50 million app experiences daily with the help of Dataflow

  • Saves 30% of infrastructure cost with Google Cloud

  • Frees up DevOps time with managed services to focus on new product road maps

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