Case Studies > Apxor: Enhancing User Experiences with Data-Driven Insights

Apxor: Enhancing User Experiences with Data-Driven Insights

Technology Category
  • Analytics & Modeling - Machine Learning
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • Cement
  • Construction & Infrastructure
Use Cases
  • Construction Management
  • Time Sensitive Networking
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer

Apxor is a technology company based in India that helps mobile app companies grow and retain subscribers by enhancing the app experience with data-backed solutions. The company uses real-time user feedback to help its customers develop and implement nudges for a personalized user experience. Apxor prides itself as a zero-code solution provider, allowing customers to easily implement its services without writing a single line of code. The company was ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards. Apxor works with a variety of clients, including India's biggest fantasy gaming platforms and a music app.

The Challenge

Apxor, a company that helps mobile app companies grow and retain subscribers, was facing challenges with its existing cloud provider. The company needed to process 1.5 billion data points daily to help its clients develop personalized user experiences. However, the infrastructure of their previous cloud provider was causing deployment issues. Additionally, the company was struggling with managing its infrastructure, which was taking away valuable time from its DevOps team that could have been used to focus on new product road maps. Apxor also needed to improve app discoverability and user retention for its clients, as users typically decide within 30 to 60 seconds whether they want to keep an app.

The Solution

Apxor decided to switch to Google Cloud for better bandwidth and infrastructure management. The company used Google Cloud's Compute Engine to host its database and Dataflow to process user data. This allowed Apxor to handle 1.5 billion data points daily without any infrastructure problems. Google Cloud's managed services also freed up a significant amount of DevOps time, allowing the team to focus on new product road maps. Apxor also used Dataflow as its data pipeline and Memorystore to capture each step of the user journey, including the way a user interacts with an app. This data was then analyzed on TensorFlow to generate insights and personalize app experiences. Apxor also worked with Google Premier Partner Searce to stay up-to-date with the latest insights and product developments.

Operational Impact
  • The switch to Google Cloud has resulted in significant improvements for Apxor. The company no longer faces any infrastructure problems and has seen a 30% cost savings in infrastructure. The managed services offered by Google Cloud have freed up valuable time for the DevOps team, allowing them to focus on new product road maps. Apxor is now able to personalize 50 million app experiences daily and handle 1.5 billion data points daily without any issues. The company has also been able to improve app discoverability and user retention for its clients. For example, Apxor worked with a music app to decrease the number of users who uninstall the app on the same day they install it by 50%. The company was also able to handle a three-fold increase in compute capacity during the Indian Premier League without any downtime.

Quantitative Benefit
  • Personalizes 50 million app experiences daily with the help of Dataflow

  • Saves 30% of infrastructure cost with Google Cloud

  • Frees up DevOps time with managed services to focus on new product road maps

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