Applying the Science of Search to Display Advertising with Aerospike Real-Time NoSQL Database
公司规模
1,000+
地区
- America
- Asia
- Europe
国家
- Australia
- China
- India
- Japan
产品
- Aerospike
- Apache Hadoop
- HP Vertica
技术栈
- NoSQL
- Hadoop
- Netty
- Kafka
- Machine Learning Frameworks
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
- 基础设施即服务 (IaaS) - 私有云
适用行业
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 数字孪生
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
Komli Media is a leading real-time digital technology platform in the Asia Pacific region, delivering integrated real-time display, mobile, video, social, and search advertising solutions. The company is focused on innovating and leveraging cutting-edge technologies to enhance the effectiveness of display advertising. Komli Media generates terabytes of data daily, including statistics around ad impressions, clicks, and bids handled. The company aims to provide performance advertising for its advertisers by reaching millions of the right consumers across the Internet at the right time. Komli Media's business model is centered around delivering optimal return on ad spend for advertisers through sophisticated algorithms, real-time technologies, and data analytics.
挑战
Komli Media aims to close the significant gap in click-through rates (CTR) between search ads and display ads. Google achieves approximately a 2% CTR on search ads, while the average CTR for display ads is only 0.1%. To bridge this gap, Komli Media needs to innovate on cutting-edge technologies to process tens of thousands of requests per second, deliver analytics on terabytes of transactional data, and match users with the best possible ads for optimal return on ad spend. The challenge involves implementing a robust infrastructure capable of handling real-time bidding (RTB), ad price prediction, and big data analytics at web-scale, with redundancy to ensure 99.999% availability.
解决方案
Komli Media's solution architecture for display ads is an integrated set of transactional and analytical data management systems. On the analytics side, they have implemented an Apache Hadoop-based data pipeline cluster along with HP Vertica online analytical processing (OLAP) clusters for reporting. On the transaction side, the Aerospike real-time NoSQL database plays a central role. The Aerospike cluster combines real-time data with information and analysis from Vertica and Hadoop to respond to queries in milliseconds. This architecture allows Komli Media to link historical data and trend analysis with real-time data, such as user clicks, cookies, or geo-location data, to serve highly targeted and relevant ads. Additionally, Komli Media has built a private virtual cloud infrastructure, enabling them to optimize hardware throughput and maintain agility in code deployments. The hybrid environment also provides disaster recovery capabilities and ensures 24x7 high availability through cross-data center replication and fault-tolerance features within the Aerospike database clusters.
运营影响
数量效益
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