Alnatura 通过优化产品布局增加收入
公司规模
1,000+
地区
- Europe
国家
- Germany
产品
- Blue Yonder’s space and floor solutions
- Planogram Generator
- Blue Yonder category management solutions
- Luminate Commerce portfolio
技术栈
- Data Analytics
- Automation
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
- Waste Reduction
技术
- 分析与建模 - 预测分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 食品与饮料
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 库存管理
- 补货预测
服务
- 数据科学服务
- 系统集成
关于客户
Alnatura 成立于 1984 年，是一家有机超市连锁店，在德国 65 个城市经营 139 家超市。该公司提供 6,000 种产品，年收入达 12.8 亿美元。Alnatura 必须管理有限的空间，同时最大限度地提高可用性并尽量减少缺货。由于其各个市场存在不同的当地偏好，因此这极具挑战性。由于浪费成本高昂，新鲜食品尤其难以盈利。
挑战
Alnatura 是一家有机超市连锁店，在德国经营着 139 家超市，它面临着一项挑战：如何管理其有限的空间，同时最大限度地提高产品供应量并减少缺货。由于其各个市场存在不同的当地偏好，而且新鲜食品浪费成本高昂，因此这尤其困难。该公司需要提高自动化程度、准确性和本地化程度，并提高品类管理和空间规划活动的效率。
解决方案
Alnatura 向 Blue Yonder 寻求解决方案。Blue Yonder 业界领先的空间和楼层解决方案（包括 Planogram Generator）使 Alnatura 能够构建针对特定商店、空间感知、以消费者为中心的规划图，以最少的库存投资满足当地需求。Blue Yonder 品类管理解决方案利用细粒度的购物者洞察、数据分析和自动化来提高可用空间的准确性和盈利能力。购买洞察、商店布局、空间和货架可用性与品类情报相结合，以提高购物者的忠诚度并增加购物篮大小。Blue Yonder 解决方案集成在 Luminate Commerce 产品组合中，使 Alnatura 的品类经理和空间规划人员能够协同工作，获得完整的可视性，从而提高收入和可用性。
运营影响
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