Alliance Laundry Systems：利用 Acquia DAM 简化全球内容运营
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 数据即服务
适用行业
- 设备与机械
- 国家安全与国防
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 智能抵押品管理
服务
- 数据科学服务
- 系统集成
关于客户
Alliance Laundry Systems 是商业洗衣设备的领先设计商、制造商和营销商。该公司在 100 多个国家开展业务，其营销团队为一系列国际部门和分销合作伙伴提供支持。他们需要一个强大的数字资产管理系统，能够有效管理其全球内容运营、确保品牌一致性并遵守 GDPR 要求。
挑战
Alliance Laundry Systems 是一家全球商业洗衣设备制造商和营销商，其现有的数字资产管理 (DAM) 系统面临着重大挑战。该系统缺乏支持其全球内容运营的必要功能，导致众多工作流程效率低下。此外，该平台的安全基础设施不符合通用数据保护条例（GDPR）的要求。这导致迫切需要一种新的 DAM 解决方案，该解决方案不仅可以满足他们当前的需求，而且可以随着他们的业务增长而扩展。
解决方案
Alliance Laundry Systems 转向 Acquia DAM，其中包括资产、洞察和门户应用程序。该解决方案提供了高级内容管理功能，包括搜索和共享工具、上传选项、数据分析和安全功能。该公司使用门户为其合作伙伴提供轻松访问当前项目图像、位置图像和徽标的精选组。他们还使用 Acquia DAM 中的资产嵌入代码来简化在线发布内容的方式。这种策略被称为 COPE（创建一次，到处发布），允许 Alliance 通过维护与 DAM 系统中主文件的连接来跨多个网站和渠道发布资产。客户服务也是 Alliance 的首要任务，他们发现 Acquia 网站上的支持资源（包括聊天功能）非常有帮助。
运营影响
数量效益
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