Acquia DAM > Case Studies > Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM

Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Data-as-a-Service

Applicable Industries

Equipment & Machinery
National Security & Defense

Applicable Functions

Logistics & Transportation
Sales & Marketing

Use Cases

Last Mile Delivery
Smart Collateral Management

Services

Data Science Services
System Integration

About The Customer

Alliance Laundry Systems is a leading designer, manufacturer, and marketer of commercial laundry equipment. The company operates in over 100 countries, with their marketing team supporting a range of international departments and distribution partners. They were in need of a robust digital asset management system that could efficiently manage their global content operations, ensure brand consistency, and comply with GDPR requirements.

The Challenge

Alliance Laundry Systems, a global manufacturer and marketer of commercial laundry equipment, faced significant challenges with their existing digital asset management (DAM) system. The system lacked the necessary functionality to support their global content operations, creating inefficiencies across numerous workflows. Furthermore, the platform's security infrastructure did not align with the requirements of the General Data Protection Regulation (GDPR). This led to a pressing need for a new DAM solution that could not only meet their current needs but also scale with their business growth.

The Solution

Alliance Laundry Systems turned to Acquia DAM, which included the Assets, Insights, and Portals applications. This solution provided advanced content management functionality, including search and sharing tools, upload options, data analytics, and security features. The company used portals to provide their partners with easy access to curated groups of current project images, location images, and logos. They also used embed codes for assets in Acquia DAM to streamline how they published content online. This strategy, known as COPE (create once, publish everywhere), allowed Alliance to publish assets across multiple websites and channels by maintaining a connection with the master file in the DAM system. Customer service was also a top priority for Alliance, and they found the support resources on the Acquia website, including the chat feature, to be very helpful.

Operational Impact

With the implementation of Acquia DAM, Alliance Laundry Systems has seen significant improvements in their global workflows. Remote teams, distributors, partner agencies, and other stakeholders across the globe now have access to the content they need. The system has also helped ensure brand consistency by serving as the central source of truth for current, brand-approved content, as well as their brand guidelines. Furthermore, the data analytics tools in Acquia DAM’s Insights app have provided valuable insights into how their content is being used and who is using the DAM system, informing future content strategy and spending priorities.

Quantitative Benefit

Streamlined distribution of up-to-date product imagery and brand assets to internal teams and external partners around the world.
Built approximately 20 portals to organize content by brand, market segment, and location.
Eliminated image requests that used to take days to fulfill.