博赫汽车经销商人工智能驱动的销售增长
适用行业
- 汽车
- 消费品
适用功能
- 质量保证
- 销售与市场营销
用例
- 视觉质量检测
服务
- 测试与认证
关于客户
Boch Automotive Dealerships 是一家领先的汽车经销商，为新英格兰各地的新车和二手车购物者提供服务。该公司以其及时、高效的服务而闻名，使其在该地区的其他经销商中脱颖而出。 Boch 以其在保持客户满意度的同时处理大量客户查询的能力而自豪。然而，公司的快速增长也带来了后续管理和潜在客户质量评估方面的挑战。他们还面临电子邮件送达率问题，许多电子邮件被过滤为垃圾邮件。
挑战
Boch Automotive Dealerships 是新英格兰一家著名的汽车经销商，它正在努力应对在后续流程中取得适当平衡的挑战。他们的目标是将高质量的潜在客户转化为满意的客户，而不是过多的跟进让他们不知所措。随着公司的发展，这一挑战变得越来越复杂。他们需要确保他们的响应及时、彻底且人性化，同时还要评估引入的潜在客户的质量。另一个重要问题是电子邮件传递效率低下。尽管投入了大量时间来制作令人印象深刻的电子邮件，但由于它们被过滤成垃圾邮件，因此无法到达客户手中。
解决方案
Boch 汽车经销商求助于 Conversica 的 AI 自动销售助理“Crystal”来解决他们的挑战。 Crystal 的作用是提高经销商后续流程的响应能力和效率。人工智能助手旨在对客户查询提供快速、类似人类的响应，从而提高客户参与度和潜在客户质量评估。此外，Crystal 还帮助发现了销售流程中的严重问题，特别是电子邮件送达率方面的问题。人工智能助手揭示了这样一个事实：他们的许多电子邮件都被过滤成垃圾邮件，从而无法发送给客户。 Conversica 还提供了关于哪些潜在客户值得投资以及哪些值得放弃的清晰见解。这使得博赫能够重新分配资源和人力，以专注于高质量的销售线索。
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